Article published on Bar & Bench, authored by Associate Partner, Arjit Benjamin, titled “When brands cross the line: Moment marketing and athlete rights in India” especially in relation to sports personalities, explaining its legalities, risks and best practices for brands as well as athletes.

Article published on Bar & Bench, Associate Partner, Arjit Benjamin, titled “India’s IP Laws Need to Adapt to AI Creativity” exploring the multifaceted challenges that Generative AI presents to IP protection within the framework of Indian statutes, with a specific focus on copyrights and trademarks.

Article published on Bar & Bench, authored by Associate Partner, Arjit Benjamin, titled, “AD-VANTAGE: The Interplay between Ad Words and Trademarks” discussing how modern digital marketing has given rise to new legal considerations, as businesses grapple with the delicate balance between brand protection and the freedom to advertise in the online sphere.